Well, he couldn't just make it too obvious back then. And he had to spin the whole thing around and making it sound like a good deed. Something about the conservation of the arts and how many cartoons displayed positive messages that could influence younger and older audiences alike. Or something along those lines.

The angel is immediately mortified by the demon's sheer volume and how that goes against polite conduct in any theater, and is quick to shush him. "Quiet down, everyone can hear you."